Seasonal campaigns
Seasonal Campaigns in Saudi Arabia: National Day, Ramadan & Sales
Seasons are Saudi Arabia's peak buying periods, but also peak competition and ad cost. The difference between a winning season and an average one is early planning.
Key seasons
- Ramadan and Eid: peak for gifts, perfumes, food and fashion.
- National Day (Sept 23) and Founding Day (Feb 22): national offers and green creatives.
- White Friday and year-end: the highest search for deals.
- Back to school and summer.
Plan 4 weeks ahead
- Pick one clear offer: discount, bundle, gift or free shipping.
- Prepare stock, shipping and a dedicated season landing page.
- Produce several ads (video and images) in the season's language.
- Build remarketing audiences beforehand with cheap awareness ads.
During the season
Scale budget gradually on winning ads, review results daily and add a countdown to the offer end. In a National Day 2024 campaign this approach delivered over 132K SAR in sales from Snapchat alone for one store.
After the season
Re-engage buyers with a loyalty offer, and analyze which products and ads performed best so the next season starts stronger.
FAQ
When should Ramadan ads start?
Start awareness at least two weeks before Ramadan; sales usually peak in the last ten nights and before Eid.
Are National Day creatives necessary?
Yes, national identity lifts engagement — while following the rules for using official emblems.
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