Case studies
Electronics store in Saudi Arabia
An electronics store was spending across several platforms with weak returns. We focused the budget on intent-driven Google Ads and the return passed 15x ad spend.
Key numbers
241,815 13.48The challenge
The store sells electronics and digital gift cards in a price-competitive market. Spend was split across Meta, Snapchat and Google, and social campaigns were not covering their cost (below 1x return in September), so profit was leaking into platforms that did not sell.
The solution
• We analysed every campaign and paused the ones not producing sales. • We moved the budget to Google Ads: one main sales campaign and one for gift cards, with a fixed daily budget of SAR 500. • We set up purchase and value tracking so the algorithm learns from real sales. • Reports every 15 days with clear decisions: what to stop, what to scale and why.
The outcome
In the last 30 days the store made SAR 241,815 in sales from SAR 15,728 of Google spend — a 15.37x return, 1,167 purchases at SAR 13.48 per order, with a 4.25% click-through rate. Return rose from 6x in September to over 13x in October.