Case studies
Training institute in Saudi Arabia
A training institute was paying over SAR 90 per lead from Google Ads. We moved campaigns to lead forms on Snapchat and Meta and the cost dropped below SAR 4 per lead.
Key numbers
3.67 3.34The challenge
The institute needs a steady flow of course sign-ups, and the cost per lead from search ads had reached SAR 90.37 — too high for the course value and the volume needed.
The solution
• We paused the expensive search ads and moved budget to Snapchat and Meta, where the young audience looking for training is. • We used in-platform lead forms to reduce sign-up steps. • We kept testing creatives and audiences, pausing the weakest every week. • A monthly budget plan: lower spend mid-month, doubled during peak demand.
The outcome
In the last 30 days: 18,516 leads from Snapchat at SAR 3.67 per lead and 904 from Meta at SAR 3.34 — over 95% lower cost per lead than search ads.