Case studies
Educational products store
Industry: E-commerce — educational productsDuration: Ongoing since January 2026
A store that sells through chat more than through its website. We built Meta campaigns that take the customer straight to WhatsApp, reaching 866 buying conversations a month at under SAR 4 each.
Key numbers
866
WhatsApp conversations
3.91Cost per conversation
410,880
Impressions
7,742
Clicks
The challenge
The store's customers prefer to ask before buying; website visits alone were not turning into orders, and the team needed serious conversations it could close.
The solution
• Meta campaigns with a “start conversation” objective that open WhatsApp straight from the ad. • Daily comparison of cost per conversation, shifting budget to the best campaign. • Refreshing creatives as soon as cost starts rising, before it affects the month.
The outcome
In the last 30 days: 866 WhatsApp conversations at SAR 3.91 each, from 410,880 impressions and 7,742 clicks.