Meta Ads
WhatsApp ads: from ad to buying conversation
Customers in Saudi Arabia like to ask before they buy. That's why Meta ads that open WhatsApp directly work so well for stores and services that sell through chat. For an educational products store we reached 866 buying conversations in a month at SAR 3.91 each. Here is what we do, step by step.
When do WhatsApp ads fit?
- Your product needs a question or confirmation before purchase (sizes, compatibility, bulk prices).
- Someone replies quickly during working hours — reply speed decides the sale rate.
- Your website is weak or missing and you want to start fast.
Building the campaign right
- Objective: “Engagement” with the “Messaging apps — WhatsApp” destination.
- A ready greeting that opens with a clear question (e.g. “Which product are you looking for?”).
- Short ads that show the product and the price or offer clearly.
- A WhatsApp Business number linked to the page to enable measurement.
How to lower cost per conversation
Compare campaigns daily by cost per conversation, not clicks, and move budget to the best. When cost starts rising, change the creative straight away before the whole month is affected.
Don't forget to measure sales
Log in a simple sheet how many conversations became orders. A low cost per conversation isn't enough if the chats aren't serious — the goal is cost per order.
FAQ
Do I need WhatsApp Business?
Yes — WhatsApp Business (app or platform) linked to a Facebook page, so the button appears in the ad and conversations are measured.
What is a normal cost per conversation?
It varies by industry; in our campaigns it mostly ranged from SAR 3.5 to 7 per conversation on Meta.
Want this applied to your business?
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